Point – [Media] – Swoosh

Chris Pratt put up a very funny post on his Facebook page, pre-apologizing for the stupid, offensive, or inappropriate things he might say during his upcoming promotional tour for Jurassic World:

I want to make a heartfelt apology for whatever it is I end up accidentally saying during the forthcoming ‪#‎JurassicWorld‬ press tour. I hope you understand it was never my intention to offend anyone and I am truly sorry. I swear. I’m the nicest guy in the world. And I fully regret what I (accidentally will have) said in (the upcoming foreign and domestic) interview(s).

I am not in the business of making excuses. I am just dumb. Plain and simple. I try. I REALLY try! When I do (potentially) commit the offensive act for which I am now (pre) apologizing you must understand I (will likely have been) tired and exhausted when I (potentially) said that thing I (will have had) said that (will have had) crossed the line. Those rooms can get stuffy and the hardworking crews putting these junkets together need some entertainment! (Likely) that is who I was trying to crack up when I (will have had) made that tasteless and unprofessional comment. Trust me. I know you can’t say that anymore. In fact in my opinion it was never right to say the thing I definitely don’t want to but probably will have said. To those I (will have) offended please understand how truly sorry I already am. I am fully aware that the subject matter of my imminent forthcoming mistake, a blunder (possibly to be) dubbed “JurassicGate” is (most likely) in no way a laughing matter. To those I (will likely have had) offended rest assured I will do everything in my power to make sure this doesn’t happen (again).

Funny, right? Well, The Mary Sue thought so too, and laughed along at Pratt’s forward-thinking approach and his jab at the uproar caused by some of the cast of Avengers: Age of Ultron in their press junkets. But I think The Mary Sue misses a significant part of Pratt’s point. He may be making fun of himself and the AoU  foofaraw, but he is also taking a fairly pointed jab at the Outrage Beast that lies in wait for celebrities on press tours, waiting for them to make a misstep and say something ill-considered or unwise, so it can pounce on them and do its best to rip them to shreds.

How do I know The Mary Sue missed this point? Because after lauding Pratt’s humor, the column goes on to say:

That said, I hope he doesn’t actually think this apology lets him off the hook if he does screw up. The point of apologizing is that you know exactly what you’re apologizing for, and can be very specific both about what you did, and to whom you’re apologizing. Instead, I hope that this humorous pre-apology means that, despite exhaustion or a need to entertain the folks around him, that he’s planning on being a little more mindful of what he says; that he’s thinking about that in advance, too – not just about preemptively covering his own butt.

In other words, “Very funny, Mr. Pratt. But we’ve got our eye on you. And if you step over the line, we are prepared to let loose the Outrage Beast.”

Look down, quick! Aw, you missed it.
Look down, quick! Aw, you missed it.

Look, it’s easy to offend people inadvertently, and when it happens, the right thing to do is to apologize. But The Mary Sue’s commentary suggests that the site is actually looking for excuses to be offended, or at least is ready to be very quick on the  trigger. And worse, is completely oblivious to the fact that such eagerness in the media is what Pratt’s post was about.

I am kind of interested in whether Jurassic World will be any good, given that I thought the original Jurassic Park was tolerable at best. And I wish Chris Pratt eh best of luck navigating the minefield that his press promotional tour has undoubtedly become. (Projected example question: “Why do you think they made the big bad dinosaur female?”)

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